Apple is a special company and besides technology, design is in their DNA. Almost everything they do looks killer, makes sense and adds to the positive user experience. This goes for their products, their software, their user interfaces, their packaging, their website, their keynotes, and so on and so on.

But Apple wouldn’t be Apple if it wasn’t started in Silicon Valley. The atmosphere there is just different. People think different. There’s a whole tech start-up ecosystem, with many, many start-up companies, venture capitalist, lawyers, experts and so on so on. People from all over the USA and the rest of the world move to the San Francisco area to start their (tech) businesses. So I think, to a certain extent, Silicon Valley’s business/tech/creative atmosphere helps Apple to stay on top. Its happening in the Bay area. 

Watch the vid, its interesting, and will give you more insight in the way new apples come to fruition in the Bay area.  

Via [core77]